[Download] Pat Flynn – Will It Fly?

Pat-Flynn-–-Will-It-Fly

Sales Page: Click Here
Value: $15
Download Size: 6.7MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha)

This content is for members only.

*Always BUY the product that help you to SUPPORT the DEVELOPERS.

**Don’t post our download links anywhere else, LEECHERS will be banned immediately without NOTICE, no REFUND.

Product Description:

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, ‘Speed is only useful if you re running in the right direction.’ Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale ‘litmus tests’, and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you haven’t even thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

[Download] Justin Brooke – Agency Sales Mastery

 Justin-Brooke-–-Agency-Sales-Mastery-

Sales Page: Click Here
Value: $498
Download Size: 254MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha)

This content is for members only.

Do you wish you could charge higher prices and clients actually pay them?

If you answered yes, then let me tell you a secret that has helped me build a 7 figure marketing agency…

The secret to landing fat-wallet clients, is making THEM chase you. You have to learn how to become the hunted instead of the hunter.

They can smell a desperate newbie a mile away.

In this course you’ll learn how to position yourself so that clients are literally waiting in line to hire you, how to raise your prices the ethical way, and the stealth sales secret for closing more customers without needing to be “salesy.”

What Others Say…

“Thanks Justin, landed my first $10k client because of what I learned in your course.”

Jay Leishman owner of StackDigitalMedia.com

“Justin Brooke’s strategies and insights have been instrumental to the success of my advertising agency. It’s shaped part of our philosophy and is responsible for results we are able to get for our clients. And those results are what bring us more clients than we can handle!”

Jason Hornung – Creative Director – JH Media LLC

The Secret To Charging $5,000+

If you’re like me you’re thinking you’re “too new” to charge $5,000+. Or maybe you don’t think you’ve built up enough credibility?

Let me explain why you MUST charge these kinds of prices…

Hi, I’m Justin Brooke. I went from begging clients for $189 per website to making as much as $14,000 PER MONTH from my clients. Not all my clients paid that much, but it was common for them to pay me $3,750 – $6,000 per month.

Some of my clients…

– Snuggie

– Trump University

– Russell Brunson

– Ryan Deiss

– Ed Okeefe (MarineD3.com)

– Allen Baler (Power4Patriots/Food4Patriots.com)

– Kent Clothier

– StansberryResearch/Agora Financial

– Dr. Al Sears (AlSearsMD.com)

Ok here’s the secret…

Clients with deep pockets are literally scared of service providers who charge low prices. If you think about it from their shoes, typically the deeper their pockets the longer they’ve been around the industry.

Since they’ve been around for awhile they’ve worked with many service providers and even been ripped off by a few. One of the filters they have developed is how to spot rookies/frauds. They know that the most experienced providers DON’T charge low prices.

You’re thinking if you charge low prices you’ll look more attractive to them. WRONG! You instantly shoot yourself in the foot. Instead you’re making yourself attractive to the pain in the ass clients who don’t have a lot of money.

Obviously, you can’t ONLY raise your prices. You have to increase the value you deliver to match the price you charge. That’s exactly what I teach you inside my Agency Sales Mastery course.

Inside this course you’ll learn everything from prospecting the right clients (who have deep pockets), how to close them, how to increase your value, how to mark your turf, and how to make sure each client gets a uniform great experience.

What Is Agency Sales Mastery?

This is a 3 hour digital training for marketing service providers. Designed for people who are not good at or hate selling, but works amazing for sales pros also.

It teaches a complete system for getting more clients and charging premium prices. And doing it WITHOUT high pressure sales tactics.

This is a course for ethical service providers who just need a good system for getting more clients. Armed with the methods in this course you will finally be able to compete with the shady unethical guys, but doing so in an honest ethical way.

The methods taught in this course are the same strategies that Fortune 500 companies use to improve their employees abilities to systematically grow their sales and revenue.

You will gain the tools, processes, and systems needed to attract better prospects and close larger clients. And I guarantee it or your money back.

It’s a beginning to end sales system for selling marketing related services at $5,000+ even $10,000+ per client. Including everything you need to know for generating more leads, closing more sales, and raising your prices.

What’s Inside The Course?

Video 1: The Foundation of Every Successful Agency

  • Discover how to claim your “turf” and start attracting exactly the type of clients you want
  • Downloadable worksheet with questions that help you flush out your ideal client
  • The #1 mistake marketing service sellers make that causes them to attract bad cheap clients
  • Laying the foundation to becoming the hunted instead of the hunter

Video 2: Mastering The Marketing Agency Funnel

  • The secret to filtering out tire kickers who can’t afford high prices (and are a general pain in the ass!)
  • Why normal list building like IM gurus use WON’T be good for your marketing agency
  • Create a funnel that automates the process of getting clients calling you
  • What things you should have on your website and what things you never should have
  • How to warm up cold prospects so that they are ready-to-buy when they call you

Video 3: Mastering The Sales Pipeline

  • How to have less leads, but more sales (even if you hate “sales” or “selling”)
  • Remove the revenue roller coaster of high revenue months and low revenue months
  • Create a systematic process for keeping a steady stream of new clients coming onboard
  • Learn how to track your sales process so that you know how long it takes from prospect to new client
  • The 4 most important metrics YOU MUST TRACK if you want to have a thriving marketing agency
  • Discover a tool used by top sales companies in the world for improving your close rate
  • What to do if your closing ratio is low and how to fix it
  • What to do if you’re starting with zero leads and zero prospects
  • How to decipher the difference between a prospect, lead, and sales qualified lead and why you NEVER want to get on the phone with a “prospect.”
  • Use the tools and systems in this lesson to start growing your own sales team with a plug-and-play set of tools that keep your whole team in sync and meeting their sales goals

Video 4: Mastering The Prospecting Phase

  • How to start from zero and build a list of a minimum 100 prospects that you can start selling to
  • Discover a method for automating part of your prospecting process so that they are coming to you
  • The 1 strategy that helped me build my agency to 7 figures the most
  • What tools you can use to learn more about your prospects so you can rank them by opportunity size
  • The worst tactic you could ever use when prospecting and why you should avoid it at all cost
  • How to use social networks to prospect new potential clients
  • The stealth secret to making prospects you find on Twitter/Facebook/LinkedIn feel like they are hunting YOU
  • A low cost direct mail trick I used to get some of my first big clients
  • Tools and resources you can use to find lots of prospects and their contact information
  • What “bulky mail” means and why it’s possibly the greatest prospecting tactic ever used
  • Why you should NEVER sell your services to prospects and what you should do first
  • How to do cold email the right aka legal way so that you’re not spamming people
  • The biggest mistake I see everyone making with cold email
  • How to automate your prospecting if you don’t have time for it yourself
  • What to do if you have zero budget for prospecting
  • What if no one replies to any of your prospecting messages and how to remedy that
  • What if your prospects don’t buy anything and the steps to fix that

Video 5: Mastering The First Call

  • Discover what a 2-step sales process means and why it’s best for non-salesy people and high ticket sales
  • Why having a 2-step sales process actually helps you close more customers
  • Why you shouldn’t “sell” on the first call and what you should do (word for word) instead
  • How to remove the sales pressure on the first call so you can have an open casual conversation
  • The secret to setting up the second call for an easy no pressure close
  • Why fortune 500 companies rely on this method the most
  • The 5 step process you should use during the first call and exactly what you should say
  • How to make it sound like you’re not following a script and taking notes
  • Download a sample call so you can hear what a good first call actually sounds like
  • The sneaky questions you should ask and answers you should listen for that will help you close the customer on the 2nd call
  • The audit trick and how it helps you increase your fee while adding more value
  • The #1 question you should ask that gets the customer to tell you exactly what to sell them
  • How to identify unqualified prospects quickly so you don’t even waste time trying to close them
  • How to end the call with a take away so that your second call is an easy lay down sale
  • 5 steps you should take immediately after the first call to increase your close rate

Video 6: Mastering The Pitch & Close

  • Turn your pitch into a systemized presentation so that anyone can become your closer
  • Eliminate conversion killing mistakes while delivering the best possible pitch every time
  • Turn the conversation away from buying services to buying results
  • How to deliver a good pitch and why you should always use powerpoint slides when pitching – EVEN if you’re a pro, but especially if you’re not “salesy”
  • Showing the other person on the line how much value you will be delivering so that your BIGGER price looks like a great deal
  • The secret to making your client feel confident that they will get the results they want by hiring you
  • How to pitch larger prices without stuttering or sounding like YOU think your price is expensive
  • How to get the clients to commit to a minimum of 3 months instead of begging them to try you out for 1 month
  • The stealth close that doesn’t sound like a close, but clients can’t help but agree too (exact wording provided)
  • The “Do I Have The Goal Correct” setup which makes it nearly impossible for the client to not hire you
  • Backup closing phrases just in case the first close doesn’t work and how to keep the conversation going
  • How to end the call with a commitment lock so that they don’t change their mind after they hang up
  • Download a sample call so you can hear how a good pitch and close sounds

Video 7: Mastering The Proposal

  • Our 2-page proposal that has brought in over $1 million dollars in revenue and closed several 6 figure accounts
  • Download our proposal in word format so you can simply edit it and send it
  • Discover why our proposal works so well in a 15 minute detailed explanation of every line
  • The “small print” you MUST include or open yourself to legal risk and kill “feature creep” dead in it’s tracks
  • The cancellation and pausing terms that ensure YOU keep getting paid every month instead of off and on clients
  • Confidentiality agreement that keeps clients from sharing your trade secrets
  • The tool we use to make delivering, signing, and paying for services easy and safe
  • What to do when you send a proposal and a client doesn’t sign or pay

BONUS: Mastering Client Onboarding

  • What onboarding is and why it’s the most critical phase of a client’s relationship with you
  • Ensure each new client gets the same uniform experience no matter how big or small your agency is
  • Automate the email ping pong that happens with new clients after they sign on
  • The project template we use explained so you can make sure your team or assistant knows exactly what to do for each new client
  • Our checklist of tasks that need to be completed each time a new client comes on board so they feel like you are a professional and taking good care of them
  • All of our onboarding emails explained so you can structure your onboarding email series correctly
  • Setting and re-setting the clients expectations so that you don’t have an anxious client emailing you daily
  • Download our onboarding emails so you can quickly re-write them for yourself
  • Detailed video tutorial on the tool we use to automate our client onboarding process

How Much Does It Cost?

Way less than what you’ll earn, that’s for sure.

Do you charge at least $500/mo to your clients? If so then, I guarantee you’ll make your money back on this course multiple times over OR your money back.

Even if all you got was 1 extra client from what I teach you, you’ll make back the cost of this course and more. If you follow what’s taught inside you’ll get a lot more than just 1 extra client though.

You’ll also gain the confidence to charge 2x – 5x what you are charging now.

Our customers have reported making an extra $20,000 to even $100,000 per month because of what they’ve learned inside Agency Sales Mastery.

Courses of this type are normally sold for $2,000. You’ve seen them before. Offered in webinars and have 7-8 modules. Well, this course is only $498 and still has all the same value of a $2,000 course.

Why only charge 25% of what others charge? I believe in creating no brainer offers. If I charged $2,000 for this you’d have to consider it. Maybe even ask your spouse. But at $498 it’s a no brainer.

I don’t want you to have to stress about the price. I want you to be able to get access to what’s inside, get amazing results, and then tell everyone you know to come buy my course too ?

Double Money Back Guarantee

As with all of our courses try it for 30 days risk free. If you don’t land an extra client or if you’re not able to raise your prices, just email us proof that you’ve implemented our teachings for a full refund. If you can prove that you tried what we taught you and it didn’t work, then we don’t deserve your money. I know that’s not going to happen though.

I’m so confident that our methods work that if you can prove they don’t, I’ll refund your purchase AND pay you the cost of the course in a Visa gift certificate.

Or if you just decide this course isn’t a fit for you, email us within 30 days of your purchase for a full refund. You must be able to prove our methods don’t work to get the double refund though – GOOD LUCK TRYING!!! ?

Sales Page: Click Here
Value: $498
Download Size: 254MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha)This content is for members only.

[Download] Brandon Adams – Lightbulb To Launch Crowdfunding

LIGHTBULB TO LAUNCH

Are you of spinning your wheels in trying to move your million-dollar idea from the drawing board to a tangible product ready for market?  Brandon T. Adams has been there and done that successfully.  There are many challenges when bringing your product to market and Brandon knows them well.  But even better, he knows how to overcome those obstacles and challenges.  Let Brandon’s hard-learned lessons help you move from “Light bulb to Launch” in a fraction of the time.

LIGHTBULB TO LAUNCH

Are you of spinning your wheels in trying to move your million-dollar idea from the drawing board to a tangible product ready for market?  Brandon T. Adams has been there and done that successfully.  There are many challenges when bringing your product to market and Brandon knows them well.  But even better, he knows how to overcome those obstacles and challenges.  Let Brandon’s hard-learned lessons help you move from “Light bulb to Launch” in a fraction of the time.

WHAT THIS COURSE HAS TO OFFER

Lightbulb to Launch will offer you the knowledge you need to move from idea to product. The foundation you build in these four weeks will save you thousands upon thousands of dollars that normally you would have spent trying to blaze your own trail.  Don’t make those mistakes, learn from an expert and save yourself money and time.

  • IDEATION

    Collecting your thoughts, developing your idea and doing your research is of the utmost importance.  What your product is, what it does and what niche your product fills are key questions that must be answered.   Brandon went from a spark of imagination to a fully developed idea for his product Arctic stick in a matter of weeks.  He’ll show you how to take your ideas and breathe life into them.

  • DESIGN

    You have your idea, but there are many steps before your idea is ready to become a reality.  Brandon has the experience and resources to help you on the journey from sketches from design sketches to CAD drawings.  This process can be time consuming and expensive without the right resources.  This course will guide you through the entire design process quickly and affordably.

  • MANUFACTURING VS LICENSING

    Now that you’ve got a clear vision of what your product is and the niche it will fill, you need to make a very important decision.  There are two options you need to consider, manufacturing the product yourself, or licensing your product to another company. There are risks and rewards with each of these choices, and you will need to weigh out the pros and cons of each. Brandon has had exposure to both methods of getting his product to market.  He will share valuable information to help you avoid the pitfalls and financial costs associated, no matter which direction you choose.

  • FINDING FUNDING IN THE CROWD

    Not many inventors are leveraging the reach of Crowdfunding… and very few are finding success in getting backing for their product. Brandon ran a successful Crowdfunding project for Arctic Stick and can provide real-world examples and guidance for you through the Crowdfunding process.  It’s possible to find your funding in the crowd, but YOU MUST have a plan BEFORE you launch.  

Sales Page: Click Here
Value: $497
Download Size: 183MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha)

This content is for members only.

[Download] WP – Fan Machine V2 + OTOS

ATTENTION: ALL WEBSITE OWNERS, BLOGGERS AND FACEBOOK MARKETERS

THIS SOFTWARE WILL GROW YOUR
FANPAGES ON COMPLETE AUTOPILOT &
START ADDING UNLIMITED 100% REAL,
TARGETED FANS TO ANY FANPAGE
IN UNDER 2 MINUTES…

  • 100% Autopilot Software – WP Plugin
  • Setup to go in 2 minutes – Newbie Ready!
  • Guaranteed 100% Real Targeted Fans For YOU
  • AUTO Posts UNLIMITED Content to Fanpages – Text, Images, Links and Videos!
  • Works for Fanpages in ANY NICHE. Hands-Free!
  • Massive Time Saver + Beta Tester Approved.

YES! Now You Can Get 100% Real, Targeted Fans… FOR FREE!

ankurdan

From the desk of Ankur Shukla & Dan Green

Dear Online Marketer,

We know growing Fanpages is hard work. We’ve been there.

We tried our hand with word-of-mouth marketing… FAILED!

We bought a shiny new Facebook Ads course and spent $100+ in ad campaigns but never saw that money again… BIG FAIL.

Did you know how expensive it is to get 100% REAL Fans on Facebook? See this…

 

adspend

Now if you’d rather have random people LIKE your page from various countries like Nigeria, Nepal or China… that is cheap.

But…

It is no way effective and will never bring you good results.

Growing a Fanpage to 10,000+ TARGETED fans can cost you a lot of money.

Sometimes it can be as much as $500+ for just a few thousand fans (we learnt that after a few costly campaigns)

The fact is, Facebook has a ton of traffic and we all want a piece of that action.

We want 1000s of LEADS that will convert into sales.

So how about having something 100x BETTER than our manual methods…how about we create a MACHINE?

[+] A machine that will work on 100% Autopilot…

[+] All day and all night, 24/7 for you.

[+] No need for a Virtual Assistant.

[+] And No need to pay Facebook for ads.

A machine that brings in targeted-fans for any fanpage you have.

That’s why we’ve created the ULTIMATE SOLUTION for you… .

Introducing

WP FAN MACHINE 2.0

 

box

Get REAL TARGETED FANS to ANY FANPAGE
on 100% AUTOPILOT..

** NEW in v2.0 **

AUTOMATICALLY POST CURATED CONTENT TO UNLIMITED FANPAGES

Trusted by over 8000 Customers…

This Software makes growing Fanpages 100% Hands-Free!

 

That’s Great News, But How Does This Actually Work?

The thing about Facebook is : You have to Be SOCIAL.

You have to interact with people.

You have to interact with Fans.

You have to engage with content posted by others.

That’s exactly what this plugin does for you… on AUTOPILOT.

It emulates how real people would interact and engage with others and that’s how it grows your pages.

It will automatically find HOT PAGES in your niche – Fanpages with high number of fans and high engagement.

It will then start automatically engaging with fans on those pages, liking, replying and commenting to posts that have the highest engagement.

*NEW* INTELLIGENT MODE BUILT IN – It works with 100s of Fanpages at the same time without you having to pick which ones to interact with.

pages

This will bring the MOST ENGAGING and active fans back to your fanpage and grow your FANS automatically.

GETTING YOU THE MOST TARGETED LEADS YOU’LL EVER GET FROM FACEBOOK.

So, this plugin will do all the necessary steps you need to do manually… but on COMPLETE AUTOPILOT.

Are you thinking – Does this work?

 

Here’s the PROOF!

 

screen4

And not just growing fanpages, but these are fans that are actually engaging with the content and spreading it around, see this…engagement

All of these real hyper engaged fans were generated 100% FREE On 100% Autopilot

With no paid ads or post promotions used AT ALL…enagagement2

The BEST PART is : All this content is posted AUTOMATICALLY using the Content Machine module of FanMachine 2.0!

We never had to post anything manually, its fully AUTOPILOT!

We even ran some affiliate promotions, CPA offers and teespring campaigns to our Fanpages over the last few months and this is what happened…

QbWTJni

In fact, just before this launch, we did a special case study for you, made 2 brand new fanpages just few weeks back and let it grow naturally for the first few days..

We got exactly hardly any fans in the first 3 days. That sucks right?

But then, we added WP FAN MACHINE 2.0…

Here’s what happened :

insertfm2

Want results like these?

 

NOW YOU CAN GET UNLIMITED FANS + AUTOMATED CONTENT FOR ANY FAN PAGE YOU HAVE…

 

Imagine getting 100s of new Fans everyday, without doing any work.

Imagine having all your Fanpages on COMPLETE Autopilot.

Imagine being able to take your content VIRAL…in just 10 seconds.

Imagine spending seconds (instead of HOURS) setting up your fanpage campaign.

Think of getting more sales, more amazon commissions and more clicks to every offer you post..

Imagine making more and more money from your fanpages in less time.

What would it feel like to be able to get 100s of comments on every post on your Fanpage?

 

NEVER STRUGGLE TO GROW YOUR FAN PAGES AGAIN….

 

No more running ads on Facebook to get LIKES and FANS.

No need to manually post links of your fanpages to gather a handful of fans.

No more posting CONTENT manually to keep your fanpages FRESH.

Never again you will have to spend money to get fans.

No more manual labor for increasing your fanpage reach.

No more having to hire Virtual Assistants to do meaningless tasks for you.

No life-draining tech skills required to make this work for you.

 

Using WP Fan Machine 2.0 is as EASY AS 1-2-3…

 

AFTER YOU INSTALL AND ACTIVATE IT LIKE A NORMAL WORDPRESS PLUGIN, YOU CAN GET IT GOING IN JUST 3 SIMPLE STEPS…

Step 1 : Add a Campaign

Simple create a new campaign, select your Fanpage you want to grow and add 3 keywords in your niche.

keywords

Step 2 : Fan Machine will AUTOMATICALLY Find HOT Pages for you

Hot pages are fanpages with a big number of fans and high engagement on the content. This is where you can attract your fans from.

hotpages

Step 3 : Auto-Engage with the Fan Pages that are PERFECT for you.

Fan Machine 2.0 is INTELLIGENT. It will automatically pick the right fanpages to interact with and start engaging with 100s of Fanpages at the same time.

switchon

WP FAN MACHINE 2.0 Automatically goes to work and starts getting you REAL Targeted Fans on 100% Autopilot.

 

Sales Page: Click Here
Value: $342
Download Size: 1.2MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha)This content is for members only.

[Download] Fascinate Your 7 Triggers to Persuasion and Captivation – Sally Hogshead

Sally-Hogshead-Fascinate-Your-7-Triggers-to-Persuasion-and-Captivation

Sales Page: Click Here
Value: $12
Download Size: 479MB
Direct Download Link: (No Ads, No Waiting Time, No Capcha) This content is for members only.

Product Description:

Product Description
Review
“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments, and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” –Tom Peters, author of In Search of Excellence

“Fascinate is a riveting journey through the forces of fascination, how it irresistibly shapes our ideas, opinions, and relationships, and how to wield it to your advantage.” –Alan Webber, author of Rules of Thumb

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” –Seth Godin, author of Linchpin

“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” –Richard Laermer, author of Forecast 2011 and Full Frontal PR
From the Back Cover
What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar “Just Say No” program actually increased drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

About the Author
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed bookFascinate: Your 7 Triggers to Persuasion and Captivationhas been translated into over a dozen languages. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC’sTodayshow and theNew York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.