[Get] Tanner Larsson – Optimized Ecommerce

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LET ME SHOW YOU HOW WE TOOK A STRUGGLING SHOPIFY STORE & INCREASED OUR PROFIT FROM $28,851.10 TO $117,573.67 IN 63 DAYS FROM THE SAME AMOUNT OF TRAFFIC.

That means no holds barred and no stone left un-turned. We don’t skimp, dodge topics or skip over anything you need to succeed.

Not only will you learn everything above and more, but you will also get side line commentary and insights from me, traffic master Matthew Stafford and the Build Grow Scale Team.

Exactly What You’ll Be Getting…

Before we go on, there are 2 things you need to understand…

1. This is a real “in the trenches” training workshop from me and my team, NOT some pre-recorded cheese ball course.

2. This is a $997 training program. You won’t have to pay that today, but that is the real, honest to goodness price that it will be sold for in the future.

I tell you that to squash any thoughts you may have about this being one of those cheap products of the day you see touted everywhere.

This isn’t like anything else you’ve ever purchased (and you will buy this…if you’re serious about business) and it isn’t like other training you might have purchased.

There is no fluff. There is no filler.

This is 100% pure, uncensored, HARD CORE marketing content …specifically for “A-Players” who want to absolutely crush it online.

When you leave this training you will be equipped with everything you need in order to skyrocket your conversions and profits!

Here’s just a small fraction of what you’ll be discovering…

  • How a 10% change in one store metric cut our traffic cost in HALF. (This takes about 20 minutes to implement in your store)
  • The Shopify upsell app that out performs all the other ones on the market. (this is free money waiting to be collected…and it’s cheaper than it’s competitors)
  • Which elements on your store should be color matched to each other. (this increased our conversion rate by 1% overnight)
  • 33% of our visitors clicked the same Shopify feature on the product listing page that by default shows up but does nothing.  We changed out it’s function and saw an immediate 9% lift in sales. (this is a stupidly simple change you’ll kick yourself for not noticing sooner)
  • The right way to position your catalog pages to boost your average cart value. (most people don’t know they can do this)
  • Why 99% of people do conversion optimization wrong and how to ensure you are not one of those people. (This is counter intuitive but very important)
  • The super popular trust icon that actually LOWERS conversions on the checkout page. (we would have never guessed this was gonna hurt)
  • How adding a simple % to the our upsell headline increased take rate by 11.4% (it has nothing to do with a discount either)
  • The simple image tweak that will cut your bounce rate by as much as 30%. (This is brain dead simple and requires no skill to implement)
  • 3 mobile shopping cart changes that will increase conversions by at least 18%. (Most mobile responsive themes still screw this up)
  • The site navigation structure that will kill your chances at google rankings as well as increase page abandonment by as much as 25%. (this will shock you because so many themes are built this way)
  • Where NOT to place your customer testimonials. (we actually found places that it lowered our conversions.)
  • The 10 Second Test that will immediately show you where you are loosing up to 1/3rd of your potential sales. (You’ll kick yourself when you see how much you are losing.)
  • Which refund guarantee image and date range (30, 60, 90 days) increased sales by 17% and which one actually lowered our conversion rate. (Hint: it’s not what you think.)
  • The 1 word we found that out performed “Free Shipping” by 16% AND boosted add to cart’s by 7%. (This will blow you away)
  • How do dial in fast on the exact audience ranges you should be targeting.
  • The 7 words we added to the checkout page that instantly boosted our average order value by $4. (you will kick yourself for not implementing it sooner…it’s so simple.)
  • How some of the most popular Shopify Apps we all use can actually hurt your sites performance and conversions even when they are doing what they are designed to do. (This blew us away and cost over $1500 to prove it really was a problem.)
  • The simple addition we made to our video ads that boosted our Facebook Ad Click through rates through the roof. (If you run video ads you need to be doing this)
  • And a TON more…

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[Get] Gael Breton, Perrin Carrell – The Authority Site System

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THE BEST STEP BY STEP SYSTEM TO STARTING SUCCESSFUL AFFILIATE & AUTHORITY SITES

Authority Sites Are VERY Exciting Right Now

People are now building extremely valuable authority sites that spark exciting publishing startups,
replace their jobs and can lead to multi million dollar exits.
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The Authority Site System
A Complete Step by Step Process For New Authority Sites


Get Everything Right With Our Over The Shoulder Video Lessons


Because we strive to be as actionable as we can be, we decided to get in YOUR shoes when building the Authority Site System. This is why during the entire course, you will follow us along as we build a brand new site from scratch.
From market research, to building and promoting the entire site, you will see us go from an idea to a web property you can explore yourself.
All you need to do is follow the tutorials along as we build our site to build yours and you’re on the path of successful online entrepreneurship.

Follow Along as We Build a Site From Scratch!

Because we strive to be as actionable as we can be, we decided to get in YOUR shoes when building the Authority Site System. This is why during the entire course, you will follow us along as we build a brand new site from scratch.
From market research, to building and promoting the entire site, you will see us go from an idea to a web property you can explore yourself.
All you need to do is follow the tutorials along as we build our site to build yours and you’re on the path of successful online entrepreneurship.

Get Results Faster With Our Pre Built Templates!


For most tasks, you will be able to download and use our member exclusive pre made templates. These templates will ensure that you get your site built the exact same way we build ours and make execution a breeze compared to starting from a blank page.

Just Follow The Todo List And Voila!

The #1 issue most beginners face is answering the question “what should I do next?”
The Authority site system solves this problem by giving you a linear to do list system so you can focus on doing and making progress rather than research.
Think of that system like an advent calendar where you get to open a case each day containing a video & written lesson, a set of templates you can use and a list of simple tasks to go through. When you’re done, just go to the next one and keep going until your site is completely done.

Take a Sneak Peak Inside The Course

The Following Modules Are Included in The Authority Site System:

THE BASICS OF ONLINE MARKEING

In this module, Perrin will catch you up on the basic mechanics website owners use to generate traffic and revenue with their sites. If you are a complete beginner, this module will catch you up with all the different business models, traffic sources, monetisation tactics and more. This makes The Authority Site System a perfect starting point for beginners.

NICHE & KEYWORD RESEARCH

In this module, we will focus on doing all the planning for your upcoming website. We will first focus on niche and market and niche research, giving you a full proof step by step process to find the best possible niche for your site.

We will then show you how to do keyword research and plan your site from start to finish.

BUILDING THE SITE & OPTIMISING IT

Once the planning is done, we will be setting your site up in the most optimal way possible. In this module we will show you how to build the fundamental structure necessary for the SEO success of your site. From plugins, to themes to branding to advanced silo structure deployment.

COMMERCIAL CONTENT CREATIN & OPTIMISATION

After your site has been setup, it is time to start building a content process and focus on achieving a return on investment. This module will talk about planning, creating and outsourcing monetised content, both from an editorial and conversion optimisation standpoint.

INFO CONTENT & LINK BUILDING

Following the creation of your commercial content, it is now time to add a marketing layer to your site to boost it’s reach and allow the commercial content created in the previous module to gain momentum and generate revenue. In this module we will talk about pillar content, link building outreach and many more tactics that will give your site visibility.

[Get] Derek Halpern – Blogs That Converts 2.0

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HOW TO GET YOUR FIRST 5,000 SUBSCRIBERS

  • The exact strategy you can use to get your first 5,000 subscribers (or at least another 5,000 subscribers)
  • A case study on how I generated tens of thousands of new visitors with one single blog post.
  • A simple, yet effective technique for getting links from major media outlets
  • And more

[Get] Jane Atkinson – Wealthy Speaker 2.0

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The Wealthy Speaker 2.0 is the ONE book that every speaker looking to book more gigs and get paid higher fees MUST have!
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The Wealthy Speaker 2.0 helps you navigate through the minefield of costly marketing mistakes made by many speakers trying to build a successful business. Designed for speakers of all experience, you’ll learn how to:

Position yourself in the market as an expert
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Move your fees up the ladder more quickly by doing the right things consistently
Use The Wealthy Speaker 2.0 to find and train agents, assistants or marketing staff

With over 200 updates since it was first published, Speakers will walk away with the tools to launch, or relaunch, a successful speaking business.

[Get] Linh Trinh – 6 Figure Online Coach

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6 Figure Online Coach System:

Module 1-5 go through how you can set up your 6 Figure Online Coaching System. Everything from becoming the Niching Expert, lead generation, to sales and fulfilment is covered.

Membership Website Templates:
Done for you customised male and female training templates that you can plug and play into your business and use to build out your flagship program

Lead Funnel Templates + Ad Swipe:
You get the lead generation funnel templates we used to generate thousands of new leads as well as our SWIPE file of high converting FITNESS Facebook Ads

Ultimate Phone Sales Scripts:
You’ll receive our EXACT sales scripts we’ve used to generate over $300K+ of online coaching in our online business. These scripts have been tested and proven

BONUS: Online Trainers Summit VIP Pass:
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[Get] John Sonmez – 10 Ways to Make Money with Your Blog

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EARN $100 WITH YOUR BLOG IN THE NEXT 90 DAYS — GUARANTEED

Raise your hand if you’ve ever heard another software developer say:”

Having a blog is fine—but you can’t make any money doing that…”

Well, in just a minute I’m going to show you how you can earn at least $100 from your blog in the next 90 days, guaranteed 100%.

More on that soon…

First though I want to take on this idea that you can’t make any money with a blog.

 

This claim that you can’t make more than “pizza money” from a blog gets thrown around a lot—it comes up just about every time I talk about how critical blogging is for your software development career.

The reason this idea won’t die is, there actually IS a grain of truth in it.

MOST SOFTWARE DEVELOPERS DO NOT MAKE ANY MONEY FROM THEIR BLOGS

Or at best maybe they make enough to cover their server costs.

I’ve spoken privately with many really high-profile software developer bloggers, pillars in the industry with names you’d recognize instantly…

And you might be shocked to hear how little they earn from their blogs. I know I was.

When you’re just starting out with your brand new blog, it’s easy to get discouraged and buy into the idea that blogging isn’t a viable way to grow your income.

Before you write off the dream of someday earning a nice side income from your blog, though, let me tell you about my journey with Simple Programmer.

I first started Simple Programmer back in 2009, and in those first couple of years I made ZILCH from the site.

The problem wasn’t my blog—the site was slowly and surely gaining traction.

The problem was *me*.

I DIDN’T HAVE A FRIGGIN’ CLUE
WHAT I WAS DOING

The first way I tried to make a little money was the same thing that everyone tries when they start a blog:

Ads.

Now I don’t want to knock ads too much. I sell advertising on Simple Programmer today, and it does bring in a healthy stream of cash.

However of all the ways to earn income from your blog, ads are just about the LEAST EFFICIENT approach you can use.

You need a HUGE audience, and even then you might only make a few hundred dollars a month.

I blame the “throw up a blog and slap ads on it” model for this persistent myth that it’s hard to earn side income from your blog.

It took a while, but as Simple Programmer kept growing, I started to wise up.

I saw how I was earning just pennies a month from the advertising, and after a while I started looking around for other ways to “monetizing” the blog.

One day I heard that Amazon will pay you to put links on your blog to products that you like, and I decided to give it a shot.

Wouldn’t you know it, it worked!

I STILL REMEMBER THE DAY I MADE
MY FIRST “REAL” INCOME FROM
SIMPLE PROGRAMMER:

I know, kind of pitiful right?

Today Simple Programmer generates close to $30,000 per month, and it all started with that $10.91.

Let me tell you though, I was RIDICULOUSLY proud of that income.

Even though it wasn’t much, and even though I was making a lot more from my 9-5 job…

Earning this money felt SO satisfying.

Because it meant that I had a way of making money that was completely my own—and no one could just take that away from me.

My income from Simple Programmer started as a tiny drip.

And when I started to see some momentum, I didn’t want to stop.I went looking for more revenue streams. I added a second, and a third, and a fourth…

Pretty soon I was bringing in $100 a month here, $500 a month there…

$500 a month is nothing to sneeze at, especially when it’s completely “passive”—and not tied in any way to your current job.

That’s enough to cover a car payment, or keep the lights on and pay the grocery bill.

THE KNOWLEDGE THAT, NO MATTER WHAT HAPPENS, YOU’LL ALWAYS HAVE SOME INCOME YOU CAN COUNT ON

That’s a game changer for your confidence and sense of security.

Having a “cushion” like this gives you options: You can choose to accelerate your goals, like paying off debt. You can invest the money back into your career through education. Or you can start investing for your retirement…

And it’s really up to you how far you want to take it.

In my case, I decided to grow Simple Programmer to a full-scale business…

One that pays me a comfortable 6-figure salary while also affording me the time and freedom to pursue other goals in my life, like my recent tour of China with my wife and daughter, or entering the San Diego Rock and Roll half marathon…

Recently I got asked in a podcast interview whether it was possible for a software developer to make serious money with their blog.

Is the success I’ve enjoyed with Simple Programmer just a fluke—or is it something that you could experience as well?

Here’s what I said:Anyone can start a blog and within a year or three, you can be earning $1,000 a month, or $2,000.

IT’S NEVER BEEN EASIER TO BUILD A PROFITABLE SIDE BUSINESS

There are so many tools available, and so many opportunities to earn income from your efforts.

All you need is some patience and the willingness to put in some consistent effort.

That—and the knowledge of where best to channel your efforts to start earning money right away.

My biggest regret with Simple Programmer is that I didn’t have a plan in place from Day 1 for how I was going to earn money from my blog.

There wasn’t anyone that I knew who was doing what I was doing.I made a LOT of mistakes—and wasted a lot of time and opportunity as a result.

(In fact I’ve been told that just one of the mistakes that I made due to my inexperience and just lack of information has conservatively cost me several hundred thousand dollars in lost revenue.)

If I’d had a chance back then to sit down with someone who’d built a successful blog and was making income from it, I could have grown Simple Programmer SO much faster.

Hindsight is 20/20, that’s for sure.

Recently I was thinking about just how much I’ve learned about growing and monetizing a blog…

And I realized that I could put that experience to good use by creating a resource for software developers and bloggers like you to bypass the painful trial and error and mis-steps I went through.

I call it:

10 WAYS TO MAKE MONEY FROM YOUR BLOG

This program truly is the resource I wish I’d had when I was starting out.

It’s a whirlwind tour of all of the different ways I know of to earn money from your blog.

I’ll show you every technique I’m using with Simple Programmer—and even several revenue streams that I haven’t had a chance to implement yet.

You’ll see live examples of how other bloggers are using these income-generating approaches…

And even get a few “sneak peeks” at the revenue I’m generating with Simple Programmer.

In this video series, you’ll discover:

  • What’s a REALISTIC goal for how much you can earn with your blog?
  • How to earn more from advertising by cutting out the middle man
  • One question to ask before you try to make money with your blog if you want to maximize what you’ll earn (and keep the trust of your readers)
  • How to find companies that will pay you for access to your audience
  • 3 non-obvious ways to sell advertising (much more profitably too)
  • How I turn every blog post at Simple Programmer into a income-boosting opportunity
  • Not making money yet? Step 1a to start earning money with your blog today
  • A tempting trap that can make you some money today, but destroy your blog before you have a chance to really earn more down the road
  • Don’t have a lot of traffic yet? You can still make money from your blog—a lot of money actually
  • The costliest mistake I made when starting Simple Programmer, and what you can do TODAY to avoid making the same error
  • 3 things you can offer on your blog that require almost no upfront work
  • How some developers are able to quickly make enough income to quit their day job and support themselves using their blog
  • An easy, “why not” way to generate a few bucks a month (or maybe more)
  • How a small but dedicated fan base could bring in enough revenue to pay your mortgage each month
  • 10+ ways to get people to pay you for the knowledge you already have
  • One step you must start TODAY that will be a “force multiplier” on everything else you do with your blog later on
  • How the “podcast king” makes money by borrowing the expertise of other developers

BONUS: Exclusive “Open Kimono” Tour of My Simple Programmer Business

Recently I hosted a “look over my shoulder” presentation for a select few diehard supporters of Simple Programmer…

In this video, which is not for sale anywhere else, you’ll watch as I fire up my screen sharing software, open up the Simple Programmer books, and step through my income streams line by line.

You’ll see exactly what strategies I’m using to monetize Simple Programmer—and how much revenue each channel brings in.

When was the last time someone offering you “business advice” was willing to be that transparent with you?

As you can see, I’ve packed a LOT into this short course.

This package represents 7-8 years of hard-won knowledge that I’ve accumulated while building Simple Programmer from a brand new blog to a 6-figure business.

And let me tell you—If there was any way I could stuff myself into a time capsule and zap myself back to 2009 when Simple Programmer was just getting started…

This knowledge would have earned me thousands of dollars—even hundreds of thousands of dollars.

Back then I’d have jumped at the chance to pay $500 or even $1,000 for this information.

And it would have been well worth it, because the investment would have paid for itself hundreds of times over.

You won’t have to pay $1,000 for this information, though.

If you know me, you know how strongly I believe that every software developer should have a blog.

And I know firsthand how motivating it is as a blogger when you see dollars flowing into your back account as a result of the words you write.

I want you to have that same experience—to feel that surge of enthusiasm when you see people actually willing to pay you for your ideas.

So I’ve decided to set the price tag on this course low enough so it doesn’t break the bank.

That means that you can get it today for just $99.

[Get] Ramit Sethi – Negotiate a Lower Rent

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PUT THOUSANDS OF DOLLARS BACK INTO YOUR POCKET USING THESE WORD-FOR-WORD SCRIPTS

Hey, Ramit here,

Thanks for signing up to get my word-for-word negotiation scripts. I’ve made them really easy to use. You can cut-and-paste them directly into an email or pick up the phone and just read the words right off this page.

Are you ready to save hundreds of dollars every month on your biggest expense?

Get started with the proven scripts below.

Email Script #1 – Are you paying above market rates?

If you’ve done your research on rental rates in your area — on Zillow.com, Craigslist, or another rental rates site — and it looks like you’re paying more than you should, you can easily convince your landlord to reduce your rent. And many time, you can do it just by pointing out the data in an email.

The basic structure of your email would follow these four steps:

  • Start off with praise for where you live. Say you like living in your apartment, and you want to stay there.
  • Remind your landlord of how good of a tenant you’ve been. You’re going to bring up the fact that you’ve been a great, reliable tenant month after month. You pay your rent on time, no maintenance issues, etc.
  • Bring up your research. Mention that you’ve been looking at similar apartments in the area. And, while you were looking, you discovered that you’re paying a higher rate than others in the same area.
  • End with a call to action. Finally, you’re going to ask if she’s open to discussing a rate adjustment.

These 4 steps give you the basic framework for how an email like this works. But I want to show you a real-life example of this 4-step process in action.

Here’s an actual email one of my students, Susan, used on her landlord, Jim:

Hi Jim,

I hope you’re enjoying the start of summer in the Bay. Since our 1 year lease is almost up, I’d like to chat about re-signing.

As you know, I love the apartment. I’ve gotten to know the neighbors and feel truly at home in the neighborhood. I hope to be able to stay here for a while yet.

I’ve been looking at rental prices around the area, and would like to talk with you about adjusting the rent to match what I’m seeing around town.

I’d also be more than happy to help out around the property —taking out the trash and recycling, clearing and cleaning the backyard, or any other duties that might need some attention. I love living here and hope that the relationship with you and the property is just beginning.

I can chat on the phone any time you’re free today or this weekend.

Talk to you soon,

Susan

My analysis: What’s especially clever about this email is that Susan used something that I call The Sandwich Technique.

The Sandwich Technique goes like this: Tell him something good, tell him something bad, tell him something good again.

The bad news is “sandwiched” between the two good things. This works because it makes the bad news a little less abrasive to hear.

Another reason Susan’s email is so effective is that she does not ask for the price she wants right away. That’s a classic mistake made by rookie negotiators.

Think about how you’d approach someone at the bar. Would you instantly ask them to marry you? No, you have to get to know them first. The same thing goes when you’re negotiating. You never lead with the “ask.” You have to be more subtle at first.

Also notice that when Susan does ask, she doesn’t do it in a confrontational way. She says she “would like to talk with [Jim] about adjusting the rent to match what [she’s] seeing around town.”

With an offer this generous, she gave her landlord, Jim, no reason to argue back.

Finally, she throws in a very clever offer to help out with errands and chores. Now, she is prepared to do this, but Susan knows that in the vast majority of cases, landlords will not take you up on this offer. Instead, this serves as a “buffer” to make the landlord feel good about the question being asked. Remember, when your rent goes down, that means your landlord is making less money — so you don’t want to be unnecessarily aggressive.

Now, let’s look at how Jim responded to Susan’s email.

Jim’s response:

Susan,

I understand. I hope we can come to some agreement as I too am very pleased with the relationships that have developed. I have not looked at rental prices in the area for a year and I understand that they have changed. What amount of adjustment are you asking for?

I can chat on the phone any time you’re free today or this weekend.

Regards,

Jim

My analysis: Note that he explicitly mentions “the relationships that they’ve developed.” That means Susan has successfully turned this negotiation away from something that’s simply about money and into a discussion. And a discussion is not confrontation at all. This is critical.

Jim clearly wants an amicable solution here. If Susan leaves, that means higher turnover in his property. And it’s much harder for him to get new tenants than it is to simply maintain the ones he already has.

In his email, he admits he that doesn’t have data on comparables at hand, but it does sound like he’s willing to at least see if this is true.

He wants Susan to name a price. Here’s her response.

Susan:

Hi Jim,

Thanks for your response, and for putting your energy and attention to this. I’ve saved some listings for 2 bedrooms ranging from $1— to $1— that I’ve found in the Castro/Dolores Park area over the past month. I don’t think they’re currently live on Craigslist anymore, but I saved them as PDFs.

I’ve seen 1 bedrooms starting from $1—, and I would love it if we could meet somewhere in this range.

Talk to you soon!

Susan

Key takeaways from Susan’s response:

  • She shows appreciation that Jim is open to further discussion
  • She proves that she’s done her own research and even has the data saved to backup her claims
  • She answers his question by naming a price range, without locking herself into an exact figure

Jim’s response:

Susan,

OK. After looking around, I think that $1,750 would be fair. Your thoughts?

Jim

Boom. She got exactly what she wanted: a lower rent. And that simply interaction directly translated into an extra $2,400 for her over next year.


That’s the power that a simple negotiation can have. But what if you aren’t paying above market rates? Do you still have room to knock down the price?

The answer: yes. And here’s how…

Email Script #2 – Are you paying at or below market rates? You can still save hundreds every month

If you’re paying at or below market price, you’ll probably need to offer a concession to your landlord. Otherwise, what’s going to entice him to reduce your rent. Otherwise, you’re not really giving him any good reason to do so.

Here are a few things many landlords will happily lower rents for:

  • Prepay months in advance
  • Sign an extended lease
  • Offer to extend the termination notice from 30 days to 60 or 90 days
  • Offer to give up your parking space if you don’t have a car (The landlord could charge another tenant for an extra space.)
  • Promise not to smoke in the apartment (This will save the landlord money when you move out.)
  • Promise not to keep cats even if they’re allowed (Another cleaning expense for the landlord.)
  • Make a deal for referrals if they have low occupancy

The email you write in this circumstance will be very similar to the 4 steps I outlined above. The only difference comes in step 3, where you’re going to make an offer.

Here’s a quick glimpse of the major parts of your email:

  1. Start off with praise for where you live. Say you like living in your apartment, and you want to stay there.
  2. Remind your landlord of how good of a tenant you’ve been. You’re going to bring up the fact that you’ve been a great, reliable tenant month after month. You pay your rent on time, no maintenance issues, etc.
  3. Make an offer. Mention that you really want to lower your rent. And you’re willing to offer them something valuable in exchange for a deal.
  4. End with a call to action. Finally, you’re going to ask if she’s open to discussing a rate adjustment.

And here’s a sample of an actual email you could send:

Hi [LANDLORD],

Since my lease is almost up, I’d like to chat with you for a bit about resigning.

I really like living here, and I hope I can continue to do so. I think you’ll agree that I’ve been consistent with paying the rent on time, and that I’m an all around good tenant. So I wanted to propose something:

I’d like to offer to pay you for (X months) of rent up front. This will give you immediate cash flow and the peace of mind that I’ll be here for at least that long. I know how important those can be to any business owner.

In exchange, would you be comfortable talking about a monthly discount?

Thanks,

Mike

You’ll have to adapt these scripts to your specific situation, of course, but they should be a good starting point for you 90% of the time. Note that by using words like “cash flow” — which are always present in landlord’s mind — you are speaking to them on their terms, not only yours.

Now, email can work, but sometimes picking up the phone is the best way to get fast results.

But don’t worry, with my scripts, you don’t have to worry about any conflict.

The Easy Phone Script To Save Thousands

Sometimes you’ll need to have this discussion over the phone or in-person. Maybe your landlord is old-fashioned or just prefers having this kind of conversation offline.

So here’s a phone script that will make this easy and non-confrontation:

YOU: Hi, how are you? It’s Jeff from apartment #7. I had a couple questions. Do you have a minute?

LANDLORD: Sure, we can talk.

YOU: First thing, I wanted to let you know that I noticed the bathroom sink was leaking, but I was able to fix it last night. I just used my wrench and it took 5 minutes, so things are great now.

LANDLORD: Oh, that’s good to hear. Thanks for letting me know.

YOU: So I was looking at rent prices in the neighborhood and I noticed they’ve dropped. As you know, I really like living here and would love to stick around. But after seeing lower rents for comparable places, I was wondering if we could talk about adjusting my rent to match the rates around town?

LANDLORD: Well, I haven’t seen any major price drops, but what do you have in mind?

YOU: Well, I’ve seen [comparable unit] for [lower price], which I think is reasonable. What do you think would be fair?

Analysis: The first bit about the sink is just an example, but when you start negotiate, you’ll want to include something similarly positive to get things started. If you didn’t just fix your sink, don’t use that example. Be honest.

But you should have recently done something positive for the property. Maybe it was raking the leaves, or fixing the broken hose, or whatever. This kind of helpfulness goes a long way.

Remember, your landlord is your ally in this. They are not an adversary.

Unlike conversations with customer service reps at your credit card company or bank, your landlord probably won’t be following a standard script, and, in most cases, there’s no set of rules governing the allowances they can or can’t give.

With all this in mind, know that you CAN lead the negotiation call in your favor by remembering 4 key phrases from the script:

  1. I really like living here, and I want to stay.
  2. I’ve been noticing lower rents in the neighborhood. For example X, Y, and Z.
  3. Can WE talk about a possible rent adjustment?
  4. What do YOU think that would be fair?

How to prepare for your phone call

Going into negotiation can be tough. That’s why I encourage to spend a few hours practicing these 5 steps before you ever pick up the phone. By front-loading the work, you’ll ensure the conversation goes as smoothly as possible.

  1. Practice speaking your personalized Key Phrases at least 10 times before the call. Get someone to do this with you, or just talk at the wall or mirror. DO NOT SKIP THIS STEP. When you first try this, you will likely sound stilted and insecure. That is natural — but you want to practice first, instead of sounding like that with your landlord.
  2. The delivery you should aim for should be confident and friendly, not nervous and scared.
  3. Observe basic call etiquette: a quiet place, no distractions (or talking to other people), an appropriate time (business hours if yours is a professional property manager, evenings if yours is a single proprietor landlord).
  4. If follow-up is needed, get an agreement for a specific day and time now.
  5. Send a follow-up email to confirm and include any data you’ve collected.

This will ensure that you not only get the best rate possible, but it will make things easier on you because you’ll be well-prepared.

I hope you enjoyed this negotiation guide.

If you know someone who would enjoy or benefit from any of these negotiation scripts, please feel free to forward this guide to them.

If you’re interested in using negotiation tactics to earn more money or improve your career, you can check out this free, Ultimate Guide to Negotiating that I built.

Thanks for reading. I’ll be sending you even more tips on negotiation and living a rich life soon.

Stay tuned.

-Ramit

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