Molly Pittman – Profitable Traffic System

Implement Our Profitable Traffic Playbook In Your Business

..and generate a steady, predictable flow of new traffic and leads!




Each week for 6 weeks, you’ll complete a new step in the “Profitable Traffic Framework,” and by the time we’re finished you’ll have all the assets you need to roll out your own perpetual Profitable Traffic System.


Week 1: Core Concepts of Profitable Traffic Part 1

This module will teach you the foundations of how we think about traffic at DigitalMarketer and where it fits into YOUR business. We’ll establish goals and a “language” so that we’re on the same page throughout the workshop. You’ll craft a customer value journey for your business, audit your current marketing assets, and start working on your campaign planning canvas.

Week 2: Core Concepts of Profitable Traffic Part 2

Week two is where we start building the assets you’ll use in your ad campaigns. You’ll use our ad copy templates for cold, warm, and hot ads, we’ll build out targeting specific to your market, and start to conceptualize and create your ad images and videos. You’ll also learn how to build content assets you’ll need to send traffic to.

Week 3: Create Your Acquisition Campaign(s)

Module three is where you’ll get access to the first half of our traffic playbook. This week will focus on plays that help generate interest at the top of your funnel. You’ll select the right plays based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign.

Week 4: Create Your Monetization Campaign(s)

Module four is where you’ll get access to the last half of our traffic playbook. This week will focus on plays that help generate interest at the bottom of your funnel. You’ll select the right plays based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign.

Week 5: Launching, Structuring, and Optimization

This is the week you’ll actually LAUNCH your traffic system! We’ll cover best practices for structuring your Facebook campaigns, what you should be testing, and how to track. You’ll also learn optimization techniques for your traffic campaigns and landing pages.

Week 6 – Scaling, Measuring, and Troubleshooting

Module six is all about SCALING! You’ll learn how to scale your campaigns to different markets, and how to “trim the fat” from your campaigns (what’s not working). You’ll learn best practices for troubleshooting a campaign that may be failing and how to best measure the performance of your campaigns.

BONUS MODULE– Scaling with Google and YouTube

A big part of scaling is scaling to different traffic platforms. Although this course is focused heavily on Facebook, we didn’t forget about YouTube and Google! In this module, you’ll learn from two industry experts on how to set up high converting YouTube and Adwords campaigns to scale out your traffic system.




Molly Pittman is DigitalMarketer’s VP of Marketing and co-host of a #1 marketing podcast on iTunes, Perpetual Traffic. Molly is responsible for creating, optimizing, and maintaining DigitalMarketer’s traffic system with the goals of customer acquisition and revenue.

In her time at DigitalMarketer, Molly has personally spent over $6,000,000 on paid traffic and has generated over 700,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more…


The Profitable Traffic Framework Just. Flat. Works.


The Profitable Traffic Framework has been tested in dozens of markets and hundreds of offers, in everything from:

B2B to B2C…

digital to physical…
product-based to service-based…

online to offline…

So, whether you’re a tiny “kitchen table” startup or a massive enterprise, the Profitable Traffic Framework will work for you.

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Rocky Darius – Crypto Trading Mastery Course


How to Generate Wealth by Trading Bitcoin and Cryptocurrencies | taught by Rocky Darius


This course will teach you how to trade Bitcon and other cryptocurrencies so you can profit from the fast-growing digital currency revolution! Over the past 5 years, the cryptocurrency market has grown into a multi-billion dollar industry, which has created many multi-millionaires along the way. And new opportunities are popping up every month. From ICO’s (initial coin offerings) to blockchain products and services, new crypto investors, traders and entrepreneurs have the opportunity to participate in this exciting market.

Top venture capitalists and angel investors have recently invested over $1 billion into cryptocurrency startups. Everyone from startups in Silicon Valley to Wall Street is excited about cryptocurrencies and blockchain technology. Don’t miss out on the cryptocurrency revolution that’s going to offer unprecedented opportunities for investors, traders, developers, and entrepreneurs!




  • Trading foundation of all the basics: exchanges, charts and trading tools
  • How to build a trading plan, including entries, position sizing, targets and an exit strategy
  • Conducting fundamental analysis to find innovative tech and the next hot market
  • Using technical analysis to quantify price and determine future probabilities
  • Understanding crypto market cycles and timing your execution of trades
  • How to manage risk to minimize losses and maximize gains
  • A variety of effective crypto trading strategies



Welcome to Crypto Trading Mastery

  • Introduction to the Course


Module 1: History and Analysis of the Top Cryptocurrencies

  • Bitcoin (BTC, XBT)
  • Ethereum (ETH)
  • Litecoin (LTC)
  • Monero (XMR)
  • DASH


Module 2: Crypto Trading Foundation

  • How to Read Price Charts
  • Coinigy Tutorial
  • Risk Management
  • Security and Counterparty Risk
  • Managing Emotions
  • Poloniex: How to Trade and Short Altcoins
  • BitMEX: How to Trade Futures Contracts


Module 3: Fundamental Analysis

  • Creating Value
  • CTM Coin Research Checklist
  • ICO Research Checklist
  • Resources


Module 4: Technical Analysis

  • Market Cycles
  • How to Read Emotion in the Charts
  • Continuation Patterns
  • Reversal Patterns
  • Reversal Candles
  • Fibonacci
  • Momentum Indicators
  • Anticipatory vs Reactionary Trades
  • Steps to Identify Early Bullish Reversals


Module 5: Trading Strategies

  • Introduction
  • Risk Management: Position Sizing and Stop Orders
  • Swing Trading: Accumulation
  • Swing Trading: Breakouts
  • Bounce Plays
  • Shorting the Sweet Spot
  • Scalping
  • Live Scalping Example
  • Arbitrage
  • Hedging
  • Market Making
  • Trading ICOs
  • Early Adoptor Strategy
  • News Events


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The Power of Habit: Why We Do What We Do in Life and Business

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With a new Afterword by the author
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.


The Wall Street Journal • Financial Times

“Sharp, provocative, and useful.”—Jim Collins

“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”Financial Times

“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”The New York Times Book Review

“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”Bloomberg Businessweek
“Absolutely fascinating.”Wired

“A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.”— Associated Press
“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.”—David Brooks, The New York Times
“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”The Economist
“I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”The Washington Post

Hans Zimmer – Teaches Film Scoring

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Meet your new instructor, the Academy Award-winning composer of over 150+ films spanning multiple genres.



Hans has created some of the most memorable themes in film. Learn how he creates a theme, and how simplicity is his best tool to maintain a theme.



Discover how Hans approaches writing to story and his number one rule for film composers.


Directors: Part 1

Learn how Hans works with directors, including what he needs to learn from the director in order to start writing – sometimes even before the film is shot.


Directors: Part 2

Learn how to effectively have a conversation with the director throughout the film process.


Directors: Part 3

Hans continues his discussion on what makes a great director and what makes a great relationship between composer and director.


Sound Palettes

Hans is known for creating unique sound palettes. Learn how and why he does it, and how to do it on your own.


Creating with Synths

Hans is known for his use of synths. Hans discusses how he uses synths, as he creates a song from his starter patch for us.


Scoring to Picture

Hans discusses how to score to different types of scenes, as well as recognizing when a scene doesn’t need a score.


Scoring Under Dialogue

Learn how Hans approaches the relationship between music and dialogue, and how music can be dialogue too.



Your editor is your drummer. Learn how to recognize the tempo to a scene and edit to it.


Tempo: Sherlock Holmes Scene

Hans continues his tempo discussion with how he scored an extremely well-edited scene from Sherlock Holmes.


Music Diary: Sherlock Holmes

Hans creates music diaries to each film to help him along. Learn how and why he does it as he walks through his diary for Sherlock Holmes.



Learn how Hans gets to know his characters in order to create memorable themes for them.


Character Theme: Batman

What makes Batman’s theme in The Dark Knight Trilogy so recognizable? Learn how he developed the theme by thinking about the story and character.


Character Theme: The Joker

Hans fell in love with the Joker, and created a haunting tune from just one vibrating note. Watch as he discusses how the story and character’s impact on the story helps create the theme.


Character Theme: Jack Sparrow

“Pirates were the rock-n’-rollers of the middle ages.” Hans breaks down how he created Jack Sparrow’s theme by finding the tone for the movie first.


Case Study: Frost/Nixon

For Frost/Nixon, Hans had to score to a dialogue-heavy film. Learn his approach to creating a minimal but beautiful score.


Case Study: The Dark Knight

Learn how Hans accentuated the tension in the already-tense boat scene from The Dark Knight.


Working With Musicians

Learn how to find and write for the best musicians and instruments for your score.


Working With Musicians: The Orchestra – Part 1

Hans discusses the important of earning your musicians’ respect and how to effectively communicate with them.


Working With Musicians: The Orchestra – Part 2

Hear from Hans on how he makes sure he’s getting the best performance he can while recording an orchestra.


Feedback & Revisions

Not every score is perfect on the first try. Learn how Hans asks for feedback on his scores and how he approaches rewrites when it’s not quite working.


Audience Feedback

The true test – learn how Hans approaches showing a score to an audience and how he determines if it’s working or not.


Writing Tips: Part 1

Hans gives you the tips and tricks he’s learned over the years on how to approach writing music.


Writing Tips: Part 2

Hans provides insights into how to make sure you aren’t limiting your creativity when writing.


Hans’ Journey

Learn how Hans fell in love with storytelling and switched his career from a “radio star” to film composer.


Learning by Listening

Hans discusses the importance of learning how to listen and dissect music when it works and doesn’t work.


Life of a Composer: Part 1

All artists struggle with the challenges that come with pursuing a life in the arts. Hear Hans’ advice on how to never give up and never compromise your voice.


Life of a Composer: Part 2

Hans continues his discussion on an artist’s life, telling you why he was inspired to pursue the life of a composer in the first place.



Listen to Hans’ final words as he closes out his MasterClass and as you move forward in your career.

[Download] The FB Strategy – Joey Baccus, Sean Horan and Bryan Dulaney

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Price: $1,997
Download Size: 2.8GB
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Product Description:

“How To Scientifically And Successfully Advertise On Facebook, Produce $191,984 Per Month And Generate Less Than Penny Clicks Every Single Day No Matter What Your Experience!”


  • How we’re pulling down traffic for UNDER a Penny and how we got 16,778 clicks for only $80.60 – Plus, we’re going to show you how you can do this for yourself!

  • We’re going to show you our Perfect Facebook Funnel that’s working like a champ right now! You can swipe & deploy it too!

  • How to get Facebook Accounts and our proven strategy to make sure that we’re constantly running Facebook traffic since it’s such good traffic!  You don’t have to spend thousands of dollars anymore to get Facebook accounts to run traffic through.  We have this process dialed in!.

  • Can you see yourself pulling down $191,984 Per Month Using Facebook Traffic? If you would like to see how we’re doing it then claim your spot and we look forward to seeing you there!

  • Why Sean, our business partner, left his successful Real Estate Business with up to 45 employees and up to $500,000 in revenue per month.  Now Sean runs this Internet Business from the comfort of his home where he gets to spend time with his wife and travel the world whenever he wants. He now has “Total Time Freedom”and so can you!

  • We will walk you through specific promotions and systems that are earning huge sales numbers right now ($191,984 Per Month). 

    Our results are certainly not typical & the average person who attends any training gets zero results. HOWEVER, I’m happy to show you exactly what’s working for us – FREE.  This is NOT for “get rich quick” people, “work from home biz-opp” people, or amateurs.

    Hear from some people who are getting massive value from our strategies:

    “The Facebook Strategy program that Joey and his team have created is some of the most valuable material I’ve come across in 5 years of affiliate marketing full time.  Can’t believe they gave their currently working method of getting super cheap clicks on Facebook ads for free.  Setup my first ad using just what I learned in the webinar and it dropped my CPC (cost per click) from 44 cents to 13 cents without even split testing other ads yet.  The potential for this is huge and that’s not even including their ways of working accounts, getting your own offer and all the other stuff I can’t wait to learn.  I’d suggest you sign up for their course and start making money from the best traffic source in the world.” – Andy Skarvada

    “I just wanted to really thank you for the info in your webinar. I have been testing out videos in my ads and for the first time ever I’m getting penny clicks. I’ve never been able to get under 20 cents clicks before so I’m absolutely ecstatic right now. That one tip has made the biggest impact on my business in a very long time, can’t wait to get more info in the course!” – Charles Glover

    “Just wanted to leave a short thank you and review here.  If you have little to no FB ads experience buy The FB Strategy.  If you ‘re a FB rockstar buy The FB Strategy No Matter your experience level the ninja tactics alone will propel your ROI and CTRs.

    I wish when I got started way back, there were quality FB marketing courses to help.  The large lump sums of initial losses still haunt me at night lol.  Don’t try to tackle FB on your own!  Most important advice I could give anyway is find MULTIPLE mentors like Joey, Sean and Bryan and take action.

    I have seen drastic changes in my campaigns since working with Joey and I’m kinda mad he gave some of the ninja tricks away, these ticks a lone should help a newbie have their first multiple 4 figure month and experience marketers greatly increase their ROI wile staying compliant with FB.” – Caleb Udofia

Joey Baccus, Sean Horan & Bryan Dulaney – The FB Strategy 36

Bryan Kreuzberger – Breakthrough Email

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Get Free Behind the Scenes Access to my Upcoming Cold Emailing Program and Get “Cold Emailing Secrets” You Can Use to Generate Qualified Leads

This cold emailing system has been tested with over 10,000 emails and 1,000+ meetings with companies including Best Buy, P&G, Western Union, Home Depot, McDonald’s and more!

I spent everyday for a year doing nothing but cold calling as an inside sales rep thinking there HAD to be a better way. Most of my time was spent interrupting executives, trying to get past gate keepers and leaving voicemails that never got returned.

I always worked for startups that had no leads. I was tasked with selling $100-$300K deals with Fortune 500 companies and I found that email always worked the best. Even so, it still took me SEVEN more years and about 800 meetings to figure out my system for generating qualified leads. Add to that another 600 books about customer psychology before I finally “got” it. Everything I discovered is now available in my six cold emailing secrets:

By entering your information below, not only will you receive the email template responsible for helping me close over $15 million in deals with companies like Best Buy, Proctor & Gamble, McDonald’s and Western Union, you’ll also receive some of my best strategies for generating new business.

What’s Included in the Bronze Cold Email Training System?


Across the 4 Modules, you’ll have access to an enormous amount of information and resources. I’ve taken everything I’ve learned over 10,000 emails, 1,000 meetings with 3,500 buyers and decision makers across 700 companies–not to mention 600 books on psychology, persuasion and influence and packaged it up in the form of 38 videos, 24 MP3′s, 22 PDF’s, 10 templates & worksheets and almost 5 hours of video!

In Module 1, you’ll have what is really an unfair advantage with your understanding of how to approach your prospects and minimize your chance of rejection or getting strung along.

By the end of Module 1, I basically “brainwash” you into never forgetting how to approach your opportunities from the perspective of your buyer. This needs to become your new way of thinking if you’re looking for big results from cold emailing. That’s why we start with this topic first.

If you are sick and tired of enduring endless rejection and long sales cycles THIS Module will change your future.

In Module 2, we show you how to target better clients and customers so that you can spend your time with people who actually want what you have! Never again will you waste all your time on wild goose chases.

If you want to stop feeling like a “vendor” and start getting treated like a valued partner in your client’s or customer’s success, then you need to choose your targets carefully. This approach will help you do it.

Module 2 shows you how to find your dream clients (most people are extremely surprised at how much mental energy is required here to get this RIGHT), how to get the email address, and I walk you through case studies showing how to put the process into practice.

In Module 3, we go very deep into prospecting and generating leads… plus I show you a very methodical process to master the most important part to make your emails effective. (If you’re not getting spectacular results when you generate leads this is the first place to look.)

By the end of this module, you’ll have everything you need to craft an email that’s clear, concise, interesting to your reader, and best of all… effective.

There is a TON of noise out there and it makes getting to your prospects very difficult if you approach them like everyone else. If you’re not getting generating leads it’s because you’re showing up like everyone else is showing up. You are getting ignored. By the end of Module 3, you will have a REAL secret weapon that will get you a response and consistently deliver results.

Finally, in Module 4, I walk you through how to approach a meeting so you don’t come across like a pushy salesperson, but someone who is actually welcomed in and listened to with respect.

If you’ve ever felt like you’re not sure what to do next and that you have no control over the outcome when you are dealing with a prospect, you will be pleasantly surprised by what you find in this module. I walk you through becoming a pro at actually getting the meeting scheduled with a true decision maker.

I prepare you for how to deal with the different responses you’re going to get and how to turn a NO into a YES.

Oh… and we discuss a little known psychology secret, which is an ENORMOUSLY powerful and a very practical tool that you can use with any rejection.

By the end of Module 4, you will have a system to get the meeting you want to happen. It’s an amazing feeling when the prospects want what you have and can pay the fees you deserve.

All together, these modules contain a huge amount of knowledge and experience distilled it into something that’s extremely straightforward that works.

Kevin Spacey – Teaches Acting

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01 Introduction

Meet Kevin—your new acting teacher. In this lesson, Kevin shares why he’s excited to teach you the craft of acting, and what he hopes you will take away from his MasterClass.

02 Choosing a Monologue

Your choice of monologue can define your success. Through Kevin’s insightful critique, learn how to choose a monologue wisely.

03 Choosing a Monologue (cont’d)

A monologue is more than just words. Your performance can connect you to the audience, and make your character memorable. Kevin’s unique exercise in this lesson shows you why you have to be willing to let it hurt.

04 Working with Text: Carving Out Words

How you choose to carve out words not only affects their meaning, but also their impact. Watch as Kevin uses Shakespeare’s Othello to teach a lesson on the proper use of emphasis.

05 Working with Text: Grounding a Monologue

Make it real. Learn how a task as mundane as packing a suitcase can breathe entirely new life into a scene.

06 Attack It a Different Way

“There’s a difference between knowing the words and knowing how to say them.” After this lesson, you’ll know the difference.

07 Give Them 50%

Treat this as an exercise in restraint. Kevin teaches you how to hold it in and pull the audience to you.

08 Varying a Performance

In this powerful lesson, you will learn how to abandon predictability and vary your performance to give it a new life.

09 Mask Work: Become Someone Else

“The craft of acting is to step into someone else’s shoes.” Kevin challenges you to see how far you can go when you literally cannot see yourself. Experience the freedom that comes from masking yourself.

10 Mask Work: Try It a Different Way

Sometimes taking a steep departure from who you think your character should be allows you to find out who they could be.

11 Mask Work: Working with a Mirror

Learn to use the power of metamorphosis through mask and mirror work.

12 Mask Work: Add Stakes

Get out of your own head. Use masks to make unexpected choices that bring your character to life.

13 Grounding a Performance

Kevin shows you how grounding a monologue in an activity that may not be in the text focuses your intentions and centers your performance.

14 Raise the Stakes

Raising your energy level is not the same as raising the stakes. Kevin shows you different ways to apply this concept to capture your audience.

15 Trust the Words

Trust the words. Here Kevin will show you how to command presence by believing that the words alone are enough.

16 Domestic Activity Exercise

Watch how grounding a monologue in a domestic activity can reveal your character’s motivation and make your performance more relatable.

17 Reacting in Monologues

Learn how to deliver a performance that allows the audience to see the character you’re talking with—without having another actor on stage.

18 Impressions

Kevin breaks down his approach to spot-on impressions. Learn his three key elements that go far beyond imitating someone’s voice.

19 Acting for Screen

Learn how Kevin draws from his experiences acting on stage to create a compelling character arc on screen.

20 Acting for Stage

Theatre is Kevin’s first love. Learn how to rehearse with a company of actors, evolve your character on stage, and deliver a memorable performance night after night.

21 Collaborating With Directors

Kevin teaches you how to work with directors to develop character, serve the story, and always remain directable.

22 Collaborating With Actors

A key to every great actor’s success is the ability to collaborate. Learn how to listen, react, and be generous to your fellow actors.

23 Creating Characters: Case Studies

Learn how Kevin transforms into characters from some of his most memorable performances, including Lester Burnham in American Beauty.

24 Creating Characters: Case Studies (cont’d)

Kevin continues to breakdown characters and discusses portraying historical figures like Richard Nixon in his upcoming film Elvis/Nixon.

25 How To: Audition

Own the casting room. Kevin teaches you how to overcome nerves, take direction and create a lasting impression.

26 Kevin’s Journey

If you’ve done well in the business…it’s your obligation to send the elevator back down. Kevin attributes much of his success to the incredible mentorship he received. Now he wants to offer you that same guidance.

27 Career Strategy

Avoid becoming a waiting actor. Kevin talks about the opportunities he made for himself, making sure your agent is on your side, and how to fight for the roles that are right for you.

28 Sanity Guide

Reality check. Learn from Kevin how to push through the doubt and work when you are not working.

Lisa Sasevich – Event Profit Secrets


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If YES, I’d like to teach you my secrets for  5-, 6- and 7-figure paydays while making the difference you were put on this planet to make!
You see, I’ve cracked the code on how to structure and lead live events that give great value and enjoy great profits at the same time! Best yet, I’ve now tested it — for my own business and my clients, and even beginners are hitting it out of the park with events in their living rooms!

In fact, over the last 5 years, I’ve hosted 11 SOLD OUT, 7-figure events! Our events have grossed as much as $2.5 million… and we get hundreds of letters from participants, saying it was the BEST event they’d ever attended!

Event Profit Secrets grads all over the world are having MULTIPLE 5-, 6- and 7-figure, content-rich events and are loving having their high-end groups filled for the year!

For instance:

* One recent Event Profit Secrets grad invited 4 people to her living room and ended up making $66,000 in sales. She then invited another 5 people a month later and made an additional $27,000

* Another hosted her first event and had 10 people in the room — she ended up grossing $165,000. Eight invested in her live training and the other two bought the video we showed her how to offer.

* And a third student hosted an event with 8 people and ended up walking away with $52,000

And the best part is these stories are just the tip of the iceberg!

If you’d like to learn my secrets, here’s your chance. I’m going to peel back the curtain and reveal ALL my strategies for planning, structuring and marketing highly successful events that lead to filling your high-end mastermind, mentorship or coaching programs with your ideal clients

Event Profit Secrets is for you if:

• You’ve been teaching from other people’s stages or speaking-to-sell and you know it’s time to cash in on your mojo and be on your own stage
•  You’re already hosting events and while you love doing them you struggle with them too — they’re stressful to put on, tough to fill, profits are slim and you want to know the formula to get the BIG paydays and make all this time and effort worthwhile
• You know it’s your time to step into the spotlight and bring your tribe together for your deeper teachings, and the best way to do that is to host your own event. (But you don’t want to lose your shirt putting one on and you’re ready to learn from a master)
• You’ve seen or heard about the magic Lisa creates at her own events while at the same time grossing 7-figures plus and you want to learn her secrets
• You’re ready to start your own exclusive mastermind or mentorship program and you want the details of how to design, sell and deliver it
• You just know that an event of this nature is going to attract the top agents of change and messengers in the industry and you want to be part of it.
• You want direct access to Lisa’s behind-the-scene’s event team as they roll out the strategies they use to “Free the Wizard” so Lisa can get on that stage and deliver her blessings. This is the key to the magic!



• My exact strategic plan for how I sell out my events WEEKS in advance. (No more pulling your hair out because your event isn’t filling)

• How to structure your event content so it’s powerful AND leads to filling your mastermind or mentorship program. Best yet, you won’t sound sales-y or inauthentic, it will simply be an extension of the transformation your attendees are already experiencing just by being at your event

• The secret to picking the right speakers; How many, when to put them on, the contracts we use. Most people don’t realize how critical this choice is to the success and profitability of your event

• My simple Tic-Tac-Dough System! You’ll have to attend to find out what this is and how it works to maximize sales from start to finish throughout your event.

• What you should and absolutely should NOT offer at your events. This is the BIGGEST mistake I see and I see it made at almost every event I attend. Worst yet, if you do this, it will cost you thousands!

• My strategies for abolishing post-event collection issues. Yes, you really can keep the sales you’ve made, if you structure things right up front

• Samples of every email we use to drive our clients into events and get them so excited they share our promotional materials with their friends. Trust us, we are clearly doing A LOT you can’t see simply by pressing your nose against the glass. Be prepared to be wowed by a ton of simple yet powerful marketing brilliance!

• How to create huge buzz around your event with social media and other virtual buzz-building secrets we use! (We increase our list by thousands before, during and after every event we have. Are you stepping over a massive list building opportunity?)

• Huge cost-saving strategies. Yes, it IS possible to have a champagne event on a beer budget (Corona that is!) In fact, I bet this ALONE will pay for your seat at this event because I’ll EASILY be able to shave $5,000, $10,000 or MORE from your budget

• How to build hunger and desire for your offer throughout your event. We have the most innovative ways of doing this and they are fun, simple PLUS the audience is always begging for more!

• Planning your VIP party and/or VIP seating. What to do and not to do around this complicated decision. BUT if you do it correctly, it can be a huge profit center on it’s own.

And that’s just the beginning! I predict you will have so many Aha! moments that you’ll need a special notebook just to record them all!

Aaron Sorkin Teaches Screenwriting

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Meet Aaron. He’s an Oscar winner, a TV hitmaker, and the writer of the some of the smartest dramas ever to hit the screen. And now, he’s your instructor.


Intention & Obstacle

Every great story is born from intentions and obstacles. Learn how to build the “drive shaft” that will set your script in motion.


Story Ideas

How do you know if your idea is good enough to turn into a script? Aaron walks you through the steps every writer should take to test an idea—and decide whether it will work best in TV or film.

Show all 35 Lessons


Developing Characters: Part 1

Aaron shares some of the decisions he made to develop some of his most unforgettable characters—like The Social Network’s Mark Zuckerberg and The West Wing’s Toby and Leo.


Developing Characters: Part 2

Your characters don’t have to be like you—or even likeable. Drawing on examples from A Few Good Men and Steve Jobs, Aaron explains why he always empathizes with his characters even if he disagrees with them.



Good research is the key to a great script. Bad research is a waste of time. How can you tell the difference? Aaron shares lessons from Malice and The Social Network to help you gather the information you really need.


Incorporating Research

You have pages of research—now what? Avoid clunky exposition and learn how to seamlessly weave research into your story.


The Audience

Aaron knows that the audience isn’t just watching his work. They’re participating in it, too. Learn how to write stories that will keep them engaged and entertained.


Rules of Story

The rules of great drama aren’t new. Here, Aaron explains how most of them were laid out more than 2,000 years ago by Aristotle in his Poetics, and how to use those lessons to become a diagnostician for your own story ideas.


Film Story Arc

Page numbers don’t sound exciting, but they’re a great tool for tracking the act-structure and pacing of your story.


Writing Habits

Even Aaron gets writer’s block. Learn how he gets unstuck and what writing tools he uses to make sure he’s ready when inspiration strikes.


Group Workshop: Untitled by JJ Braider

While workshopping J.J.’s script, Aaron shares his tips on writing action scenes that move as fast on the page as they will on the screen.


Group Workshop: E is for Edie by Jeanie Bergen

The offbeat characters in Jeanie’s script are a hit with Aaron, who warns about the dangers of getting feedback from close-minded studio execs. (Warning: explicit content).


Group Workshop: Chronic by Roland Zaleski

Discussing Roland’s script, Aaron reveals a simple trick that writers can use to justify improbable events in their stories.


Group Workshop: The Merc by Evelyn Yves

Evelyn’s TV pilot kicks off a conversation about opening scenes and the importance of showing your audience something they’ve never seen before.


Group Workshop: From Here to Alli by Corey Wright

After workshopping Corey’s script and learning about his background, Aaron discusses the importance of having confidence as a writer, and shares his own origin story, starting with his days as a struggling New York actor.


Writing Scenes: Part 1

A great story is more than just a collection of great scenes. Learn how to give your script momentum from one beat to the next.


Writing Scenes: Part 2

Your script only has one opening scene. Make it memorable by introducing your theme, grabbing the audience, and setting up your characters’ intentions and obstacles.


Scene Case Study: Steve Jobs

In a study of a scene from Steve Jobs, Aaron explains how high stakes, strong intentions & obstacles, and competing tactics make for an exciting scene to write.


Scene Case Study: The West Wing

Aaron analyzes a classic scene from The West Wing: the scathing confrontation between President Bartlet (Martin Sheen) and Governor Robert Ritchie (James Brolin).


Writing Captivating Dialogue

If you want to write Aaron Sorkin-worthy dialogue, learn from the master himself on how to make music with your words and put them to the test by performing your own scenes out loud.


Dialogue Case Study: The West Wing

Aaron does a deep dive into the musical nuances of dialogue in the Bartlet–Ritchie scene.


Rewrites: First Draft

Rewrites aren’t a sign of a bad script; they’re a sign of a good writer. Hear how Aaron reworks and strengthens his screenplays during the rewriting process.


Rewrites: Notes

Rewrites aren’t a sign of a bad script; they’re a sign of a good writer. Hear how Aaron reworks and strengthens his screenplays with help from trusted advisors.


The West Wing Writers’ Room: Part 1

Aaron creates a virtual writers’ room to “break” part of the Season 5 premiere—an episode he’s never seen.


The West Wing Writers’ Room: Part 2

Aaron discusses what is needed in the teaser of the show and how to reverse engineer a plot.


The West Wing Writers’ Room: Part 3

Aaron and the students continue to work together to break episode 501 of The West Wing.


The West Wing Writers’ Room: Part 4

How can research drive the plot forward? Aaron and the students discuss the limitations of the 25th Amendment as a plot point.


The West Wing Writers’ Room: Part 5

Take Aaron’s advice: When you have great characters, use them. Learn how to keep your protagonists active.


The West Wing Writers’ Room: Part 6

Who’s got a bad idea? Aaron and the students run through various plot ideas as the writers’ room continues.


The West Wing Writers’ Room: Part 7

As Aaron says, “You don’t have to assault the audience with plot.” The writers discuss the value of pacing—plus the limits of reality within fiction.


The West Wing Writers’ Room: Part 8

Aaron and the students wrap up the virtual writers’ room and discuss lessons learned.


Group Workshop: Pitch Session

You’ve got a screenplay—now it’s time to pitch. Learn what questions Hollywood’s decision makers will ask you during a pitch and how to effectively answer them.


Group Workshop: Aaron Pitches Mission to Mars

Aaron turns the tables on his writers and pitches them his idea for a brand-new TV series called Mission to Mars.


Closing Thoughts

In the final lesson, Aaron offers his parting wisdom and leaves you with one more assignment that will last the rest of your life.