Richard Lindner – Email Marketing Mastery

Grow to be a Licensed Electronic mail Advertising Grasp


Uncover the confirmed plan for easy, automated e mail advertising and marketing that generates AT LEAST 200% extra gross sales from the record you have already got (even when it’s tiny)

What You’ll Be taught

The Good Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when executed appropriately, ends in income and engagement to hockey stick straight up! After you have collected your belongings and perceive the important thing ideas, you may create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an e mail to set your marketing campaign up for achievement. So long as you may reply these four questions you’ll know the right way to write an e mail that establishes you as an authority in your business and builds a bond together with your record.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they might need to purchase—why do they care what you must say? As soon as you’ll be able to outline the specified finish consequence, it is possible for you to to develop a journey via your e mail copy that takes the shopper from the place they’re… to the place they need to be by utilizing your services or products.

three Classes of Emails

Find out how and when to make use of the three totally different classes of e mail campaigns—transactional, relational, or promotional. Selecting the right class will be certain that you’re emailing your prospects with the right messaging! (That is the right way to ship a number of campaigns and provides with out BURNING your e mail record.)

Grow to be a Licensed Electronic mail Advertising Grasp & Be taught Methods to Generate the Highest ROI of ANY Advertising Technique in Your Enterprise…

Create the PERFECT promotional calendar for your corporation… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails truly make it to the inbox… (HINT: observe poor record hygiene and your deliverability will endure)
Use confirmed tips to get MORE opens and MORE clicks from even your most engaged and dependable subscribers…
Be taught which objectives and metrics you ought to be monitoring on a day-to-day foundation to measure your Electronic mail Advertising success…
Listing “CPR”… Methods to clear and revive your useless (or almost useless) e mail lists and get them opening and clicking once more!
Uncover the four “magic” e mail copywriting questions (and why answering four easy questions will virtually write your e mail copy for you)
Queue the Click on: 6 psychological tips to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that truly work and be certain that you’re solely emailing your excellent prospects! (That is the right way to ship a number of campaigns and provides with out BURNING out your e mail record)

Our model new interface makes it straightforward so that you can navigate and eat the content material and observe your progress on the best way to turning into an Electronic mail Advertising Grasp

The two most vital inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this incorrect and the subsequent button they click on could possibly be Unsubscribe… or worse—Spam)

Electronic mail Indoctrination: The right welcome e mail marketing campaign to start out constructing actual relationships together with your new subscribers and turning them from strangers into pals
Marketing campaign Mapping: Methods to discover and duplicate your most profitable advertising and marketing campaigns (so that you at all times know what you’re selling and while you’re selling it)
The one four causes folks purchase from you (and the right way to leverage them to generate extra gross sales out of your e mail advertising and marketing efforts)
The 9 sneaky tips that triple your e mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 sorts of e mail campaigns you ought to be utilizing in your corporation (and the right way to Storyboard and craft each)
three must-use instruments to watch your e mail deliverability (and be sure you’re moving into the inbox)

Course Particulars

Module 1

The Position of Electronic mail Advertising

Lesson 1: Meet Your Teacher
Lesson 2: The Position of Electronic mail Advertising
Lesson three: THREE Totally different “Sorts” of Emails
Lesson four: The TWO Ship Sorts
Lesson 5: Electronic mail Advertising & Listing Constructing

Module 2

Creating Your Advertising Calendar

Lesson 1: The Position of Your Advertising Calendar
Lesson 2: Gathering Promotional Belongings
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

Electronic mail Marketing campaign Creation

Lesson 1: Electronic mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Finest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

Electronic mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Individuals Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Strains
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Observe & When To Observe it!
Lesson three: DEMO: Electronic mail Stats Monitoring Sheet

Module 7

Electronic mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Repute
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

Whenever you enroll right this moment, you’ll obtain on the spot entry to:

The Electronic mail Advertising Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed Electronic mail Advertising Specialist that may be hosted in your web site, e mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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